Plan Your Paper
Review and Audit Your Paper
Write Your Paper
- Identify Stakeholders
- Determine your business goals
- Identify your primary audience
- Determine the purpose of the paper with respect to the sales cycle stage
- Select key terms and phrases to include
- Perform research including client provided material
- Review prior papers to follow or modify
- Identify sources for design and graphics
- Budget & Timeline
Write Your Paper
Review and Audit Your Paper
Write Your Paper
- Perform our own research
- Create an outline
- Identify core benefits
- Provide a concise work product
- Revise as necessary
- Provide manuscript and sources used
Review and Audit Your Paper
Review and Audit Your Paper
Review and Audit Your Paper
- Review and analyze existing papers
- Recommend and suggest changes on areas of improvement
- Increase readability and flow
- Reduce redundancies or confusion
- Measure effectiveness, consistency, and organization of headlines, content, & graphics